臻鲜 Zhenxian 臻鲜 ZHENXIAN
Sichuan hotpot broth Hotpot
Bobo chicken skewers in Sichuan chili oil Bobo Chicken
Mapo tofu in red Sichuan chili oil Mapo Tofu
Sichuan Chufeng Food Co. · Est. 2011

Authentic
Sichuan Flavor
臻鲜 for the World.

From a single Sichuan kitchen to over 30 countries — Zhenxian crafts the bold, layered taste of authentic 川味 hotpot bases, Bobo chicken seasoning, and Chinese culinary sauces. iSee Global Taste Award winner, three years running.

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iSee Global Taste Award · 3× Winner
#1 Bobo Chicken Seasoning in China
ISO 22000 Food Safety Certified
200+ SKUs Across 6 Product Lines
30+ Countries · Global Distribution
45,000 ㎡ Modern Production Facility
iSee Global Taste Award · 3× Winner
#1 Bobo Chicken Seasoning in China
ISO 22000 Food Safety Certified
200+ SKUs Across 6 Product Lines
30+ Countries · Global Distribution
45,000 ㎡ Modern Production Facility
Brand Advantage

The makers of authentic 川味, dedicated to one craft for over a decade.

Founded in Leshan, Sichuan in 2011, Zhenxian is the product of three generations of recipe refinement — built around a single belief: real Sichuan flavor cannot be faked. Every batch begins with pepper from Hanyuan, chili from Erjingtiao, and oil pressed daily on our floor.

2011
Founded in Leshan, Sichuan
45,000㎡
Second factory · opened 2023
30+
Countries served globally
200+
SKUs across six product lines
Read Our Story
Meet Our Mascot
Big-mouth panda mascot eating bobo chicken hotpot
"吃点好的，
压压惊。" — Big Mouth Panda · 臻鲜 Mascot
Hotpot Base Lineup

Six signature bases. One uncompromising standard of flavor.

臻鲜清油火锅底料 Best Seller

清油火锅底料 Plant-Oil Hotpot Base

A vegetable-oil base with deep red chili aroma, clean finish, and the classic Sichuan numbing heat restaurants need batch after batch.

Spice · ●●○ 500g pack
臻鲜手工小块装火锅底料 Mini Pack

手工小块装 Mini Hotpot Soup Base

Individually portioned red soup base cubes for quick service, delivery menus, and smaller table settings without sacrificing aroma.

Spice · ●●● 360g pack
臻鲜清汤火锅底料 Award Winner

清汤火锅底料 Clear Broth Base

iSee Global Taste Award winner. Mushroom, jujube, and slow-rendered bone — for those who want depth without the burn.

Spice · ●○○ 400g block
臻鲜菌汤火锅底料 Mushroom

菌汤火锅底料 Mushroom Hotpot Base

Layered mushroom aroma with a gentle clear soup profile, built for guests who want warmth, depth, and lower heat.

Spice · ●○○ 400g pack
臻鲜骨汤火锅底料 New

骨汤火锅底料 Rich Bone Broth Base

Milky broth, slow-cooked depth, and a rounded savory body for family hotpot, soup dishes, and mixed dining occasions.

Spice · ●○○ 400g pack
臻鲜番茄火锅底料 Tomato

番茄火锅底料 Tomato Soup Base

A bright tomato broth with natural sweetness and balanced acidity, suitable for families, kids' menus, and lighter hotpot sets.

Spice · ○○○ 400g pack
Cooking Guide · 食谱百科

From pack to plate in three steps.

Our seasoning packs are engineered for foreign kitchens — no master chef, no five-spice cabinet required. Boil water, add pack, simmer. Bobo Chicken, ready in 7 minutes.

  1. 01

    Heat oil & aromatics

    Warm 2 tbsp neutral oil, sear scallion and ginger 30 seconds until fragrant.

  2. 02

    Add Zhenxian base

    Drop in one Zhenxian Bobo Chicken pack, stir 90 seconds, then pour in 1.2L water and bring to a simmer.

  3. 03

    Skewer & serve

    Submerge skewered vegetables and proteins, simmer 3–5 minutes, ladle into bowls with broth.

Explore All Recipes
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Awards & Quality

Trusted by the industry. Recognized worldwide.

iSee Global Taste Award

Three-time winner of the iSee international taste competition — recognized for excellence in flavor consistency, aromatic complexity, and authentic regional character. Awarded by an international jury of master chefs and food scientists.

2021 · 2022 · 2023

#1 Bobo Chicken Seasoning

Top-selling Bobo chicken seasoning brand in China for three consecutive years — certified by the China Condiment Industry Association.

2023 Market Leader

Innovation 100 · Sichuan

Listed among the 100 most innovative food enterprises in Sichuan Province — recognized for the launch of plant-oil hotpot and ready-to-eat dipping lines.

Provincial Recognition

* Domestic ISO 22000 covers the same critical-control-point framework as HACCP. Overseas certifications including HACCP and FDA registration are in active development for 2026.

B2B · Wholesale & OEM

Build your menu, your brand, or both — with us.

Whether you're an Asian grocer importing a container of star products, a restaurant chain locking down a private blend, or a retail brand looking for an OEM partner — we'll meet you where you are.

1Tell us your spec & target volume
2R&D formulates & ships samples
3Approve & sign production agreement
4Batch production with QA at every stage
5Export documentation & shipping
6Ongoing reorder & co-marketing support

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Our Story · 川味之源

From a single Leshan kitchen — to over thirty countries.

Sichuan Chufeng Food Co. was born in 2011 in Leshan, the cradle of Sichuan cuisine. Three generations of cooks, one obsession: capturing the exact moment when chili, peppercorn, and rendered beef tallow meet — and making it travel.

In 2023 we opened our second factory: 45,000㎡ of stainless steel, glass, and a quality lab that runs 200+ sensory and microbial tests every batch. The aroma still has to pass one final judge — our master blender, who has tasted every single SKU since day one.

2011Founded in Leshan, Sichuan
2016Bobo Chicken seasoning becomes national #1
2021First iSee Global Taste Award
202345,000㎡ second factory opens
2026Now in 30+ countries
Factory · Leshan II
45,000square meters
200+QA tests / batch
3generations of cooks